Firenze Rocks Festival / 2018

DATE 2018
COMPANY Live Nation
LOCATION Visarno Arena, Florence

For 2018 edition I’ve designed the key visual of Firenze Rocks festival, one of the most important festivals in Italy, and redesigned the festival logo.

Starting from the creative concept I’ve designed the festival artwork, developed graphics for ATL and BTL campaigns (on digital, newspapers and OOH) and for producion materials (passes, wristbands, laynards, set-up and signage).

MAIN TASKS Creative concept, graphics, print files, producion.
SOFTWARE Adobe Illustrator, Adobe Photoshop

MOCKUP